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Learnings
In order to tell the story of The Wild Coastal, we worked with the owner to showcase her bouquets in a simple, creative way. We walked through what inspired her brand, and found descriptive, coastal themed words to highlight her featured bouquets and help her customers understand where and why she was inspired by beautiful coastlines.
We coached the owner to purposefully take her audience along for the good and bad. We write captions that go into her “why” behind the brand and the silly, mundane moments of running a business.

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